Geo-targeting

The challenge

Showing different content to visitors from different countries typically requires server-side rendering or a CDN with edge logic — both of which add architectural complexity. Static sites, SPAs, and CDN-hosted frontends have no straightforward way to personalise content by country out of the box. The result is a single generic experience for every visitor, regardless of their location.

What you can achieve

• Country-specific pricing banners, CTAs, or promotional offers
• Language or regional variant serving based on detected country
• Conditional redirects to localised versions of your site
• Country-based tag and pixel firing via GTM without writing code

How it works

VisitorAPI returns the visitor’s countryCode — an ISO 3166-1 alpha-2 code like "GB" or "AU" — from a client-side API call in ~25ms. Your frontend reads the code and conditionally renders the appropriate content. Because the call happens in the browser, it works on any static site, SPA, or CDN-hosted page with no backend changes.

1. Call the API on page load with your project ID
2. Read data.countryCode — a two-letter country code, e.g. "GB" or "AU"
3. Render conditionally — swap banners, prices, CTAs, or redirect to a regional URL